The Rolex “Pepsi” GMT-Master II, with its unmistakable red-and-blue bezel, is one of the most iconic Rolex sports watches ever made. If you own one, you’re probably asking how much your Rolex Pepsi is worth.
Here’s what you need to know.
What is the Rolex “Pepsi”?
“Pepsi” is the nickname for the GMT-Master with a red-and-blue bezel, a colour scheme originally designed to help pilots distinguish day from night hours. The line dates back to the 1950s, so values span everything from the current steel reference (126710BLRO) to highly collectible vintage examples.
So, how much is a Rolex Pepsi worth?
As a rough UK guide, the current steel Pepsi typically sells on the secondary market for around £16,000–£22,000, while vintage references vary enormously — sought-after early examples can be worth far more. Reference, condition and originality are key.
What affects the value?
- Reference & era — vintage “Pepsi” models can command significant premiums.
- Box & papers — a full set adds value.
- Condition & originality — original bezels, dials and unpolished cases are prized.
- Service history — documented maintenance reassures buyers.
Selling your Pepsi GMT with Juicy Auctions
The Pepsi GMT has a devoted collector following. Contact Juicy Auctions for a free, confidential valuation and expert guidance on selling at our next watch auction.